How Micro-Influencers in the Beauty Space Are Outperforming Big Campaigns in Engagement and Sales
The Beauty Industry’s Shift Toward Authentic Influence In recent years, the beauty industry has experienced a major transformation in how brands connect with consumers online. Instead of relying solely on traditional advertising or celebrity endorsements, many companies have shifted their focus toward micro-influencers—creators with smaller but deeply engaged audiences. This change reflects a broader trend